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Ruthless execution is sufficient.
Execution is necessary, but you also need to be lucky finding something that people want. twitter.com/benwbear/statu…
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And re: OKRs, I've worked with them in several companies, everyone taking a slightly different interpretation. I always found that the discussions you have to have to align on goals are very painful but ultimately useful because in the end everyone is on the same page.
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Then again, there is so much that can go wrong:
- not enough discussions going up/down
- not enough alignment between teams
- OKRs that are too to-do-ish
- Too fine grained OKRs, people stop talking to one another
Powerful, but definitely not a cure-it-all!