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1
Yeah, working on them is also kinda frustrating because click through rates always hover at small numbers like 8%, because it is often just one UI element of many. Only good thing: if you have good instrumentation, you get heaps of data practically for free.
2
@paul_rietschka But yeah, especially in e-commerce with categories of goods I know well (e.g. guitars) it feels like the algorithms are really missing out on the structural richness of the subject matter.